To make the most of your blog posts, you’ll need to make sure that people are able to find them, and that means optimizing your content for search engines. If you’re curious about Search Engine Optimization and haven’t been able to nail down the optimization strategies on your own posts, then these tips will help you to understand the process from a high level perspective, as well as provide actionable tips that you could start using right away.
High quality blog articles can benefit your brand and business by increasing traffic to your site and raising engagement. When you combine quality informative blog posts with powerful sales copy for special releases and events, you could even increase your revenue as a direct result of blogging.
Your Website Needs to Be Optimized for Speed and Mobile
One of the most important ways to optimize for search is to optimize the speed of your website. Pages that take longer to load will be penalized by Google and will rank lower than similar pages that have better performance figures.
Websites need to be designed with:
- Clean code that doesn’t hinder loading times or user experience.
- Pages should follow a logical link tree off of the main landing page.
- Optimized images with fast load times.
- Page themes with simple and responsive layouts.
Because Google will be rolling out their ‘mobile first’ index in 2018, optimization and responsive design will become even more important. The pages that provide an optimal performance on both desktop and mobile devices will rank higher in search when compared to those that don’t.
Research Your Keywords and Write Your Blog Topics Around These Keywords
On the writing side of things, keywords will be an absolute priority. Keywords should be incorporated naturally and without excessive repetition (more on this when we discuss the content-first approach).
You can use keyword research tools built into Google AdWords, or a research tool on your preferred platform. You can also look at competitor content to discover the keywords that they are using. The right keywords and phrases will ensure that your site is correctly indexed by Google, meaning that your target audience has more chance of finding you through search.
In 2018, natural language long tail keywords will be more important because the use of voice search is increasing. Different keywords and phrasing that have similar meanings will need to be used.
Make Meta Descriptions a Priority
A strong meta description has a small impact on your search ranking, but it has a significant impact on whether a user decides to click on your listing. This is the first text that a user will see underneath your blog and page links when they are presented on Google.
Meta descriptions should easily readable, information rich, and persuasive. You’ll only have 160 characters to work with here, so you’ll need practice before you can narrow all of the key points down to a short description.
If you’re struggling with meta descriptions or any other aspects of your blog writing and management, then you can take advantage of Low Price Articles blog management service.
Use a Content Management System with Search Engine Optimization Plugins
If you want to streamline your on-page optimization without needing to code everything yourself; a content management system will be the most effective solution. A CMS is the easiest way to build and maintain a website, and WordPress is still the most popular solution available. It’s also one of the most powerful and one of the most customizable.
Plugins like YoastSEO are great for guiding your page optimization. Yoast in particular is useful because it can guide your optimization and remind you if you’ve missed keywords in your headline, body text, or meta descriptions for images and the blog article itself.
Follow the Content-First Approach
Everything we’ve mentioned up to this point is critical to having a well optimized page, however, your effort will be worth nothing if you don’t have the right content. Natural keyword integration is essential and the readability of your content is analyzed by Google’s algorithm. The search engine looks for natural content that is helpful and highly readable. Because of this, every blog post that you write needs to be written using the content-first approach.
By making sure that you are providing content that is exciting, captivating, valuable, and persuasive, you’ll be sure that you can keep your audience engaged. Remember, optimization will be worth nothing if your audience can’t easily read or take the value from your content. Low quality content can detract from your brand message and will limit the market interactions and leads that you can generate from a blog.
Get More Exposure an Increased Search Signals by Sharing on Social Media
Google fiercely guards their search algorithm and they’ve never explicitly stated just how much of an effect social media posts have on their search ranking algorithm. What we do know is that social media posts, shares, and likes will have a positive impact on your overall SEO strategy.
Sharing links to your posts on social media is fast, easy, and it’s something that we recommend all business owners and bloggers do. It requires no real investment of money or time, and the benefits outweigh any small effort that is required. If you do have additional time to invest, then you can continue to follow your social media posts and interact with comments and shares. This will have less benefit for your SEO but it will organically increase your engagement and can persuade more people to visit your blog articles and website.
Do You Have Enough Time to Manage and Optimize Your Blog Posts?
If you want your content to be seen, then you’ll want every blog post to be search engine optimized and written in a way that engages and persuades your audience. If you’re like most business owners and marketers, then you might not have the time or even the experience to write and optimize all of your content alone.
With Low Price Articles you can ensure that every blog post gets the keyword optimization, meta description, and optimized headlines that are necessary for success. Our developers can even use stock images or your own premium image subscription to ensure that your posts are as engaging visually as they are with text.
Our blog management service takes away the need for you to stay on top of the constant changes in search engine optimization tactics, giving you the content that you need for continued growth.