If you want to get the biggest audience and highest return on the investment that you put into your blogs and social media articles, then you’re going to have to focus a significant portion of your time on trending topics.
One challenge of following the news and current buzz is that it can be difficult to differentiate yourself from the thousands of other bloggers and content producers that are out there. You’ll need to be creative in your approach while providing value that goes beyond what the competition is doing.
If you want to create content for your blog that is truly amazing and capable of developing its own buzz through comments and social media shares, then these are the tips you’ve been looking for.
Focus on News from Your Niche
When you are looking to develop amazing content from trending topics, you need to be sure that any chosen topic has relevance within your niche. This doesn’t mean that it has to be directly related to something that you currently offer, but it does need to be complementary in some way.
As an example, if your core business is promoting unique health food products, then creating content from trends in fitness and nutrition would be beneficial to you, even when the content is not directly relating to your core business. You will be able to create opportunities to reference your products, and you’ll gain a fair amount of certainty that you’re dealing with a responsive audience.
When you focus on news that is within your niche, your goal should be to create articles that your audience can relate to. At the same time, you’ll be able to grow your audience by getting your content in front of people who you may not have otherwise engaged with.
Use Social Media to Discover Trending Content
Social media audiences are larger than those on any of the other content platforms that we’ve seen in the past. Facebook, the largest network by far, boasts almost 2 billion active users as of May 2017.
This makes social media the ultimate content curation and research tool, as you’ll be able to see the very trends that audiences are responding to. On platforms like Facebook and Twitter, you can find trends through keyword searches and hashtags. You’ll be able to see the most popular posts, and exactly how many users these posts have engaged through likes, shares, comments, and retweets.
Look for the most recent topics that have enjoyed the most engagement, and use these to develop your next piece of content.
Take a Trending Topic and Expand on It
Long form content is becoming increasingly important and will fit right at home on your blog or social media page. Longer content provides more opportunity to share information, create rapport with your audience, and garner interest in your brand.
The best way to take trending topics to the next level is to create something that provides increased value. For example, take a trending topic and then write a single article that is an in-depth resource. You could also look at creating a ‘How to’ list, a ‘Best of’ list, or even a video tutorial. The key here is to research the topic extensively and combine all of the most valuable information into a single resource. Lists and videos generate more shares than other content, and information-rich content will ensure that you can solidify your brand as an authority within your niche.
Find Out What Makes Trending Topics so Popular
There is key information in any trending topic that contributes to overall popularity. If you want your trend based content to be effective, you’ll need to know what the triggers are, so that you can incorporate them into your own work.
Look for the key facts and takeaways from any piece of trending content. Statistics, interesting facts, and even amusing anecdotes can be adapted into your own content. Sometimes the trend might be based on visual media, so you’ll need to find out whether you can recreate the buzz through words in your content, or you’ll need to find related media that is available for use on your site. If you’re operating a business, then you’ll need to consider whether you have legal rights to use images in your work (look for public domain images, or ensure that you are using an image in-line with fair use principles). Remember that images are extremely powerful when used on social media because an eye catching image will attract attention, even before a user has read your headline.
Most importantly, don’t take a trending topic and try to force it into your content. Overusing keywords, or inserting abstract references into your own content will not be appreciated by readers, and will sometimes have a negative impact on Google and other search engine rankings.
You Know Your Audience Better Than Anybody Else
Trending topics are great for capturing attention, but you’ll need to combine your own data and intuition to ensure that your content is relevant to your audience. Trends can be adapted to fit within your niche, but always be sure that you’re not deviating too far from your previous content or your core offering.
Taking the time to look for and make use of trending topics will allow you to create articles that increase engagement and strengthen your brand, so keep these tips in mind when you’re working on your next blog or social media post. If you’re looking for the easiest way to develop amazing articles without taking the focus away from your core business, then LowPriceArticles can assist with a team of expert writers and content marketing professionals.