If you’re planning to buy content online, you may have asked the question: are all article writers the same?
The simple answer to the question is an easy no. However, the answer alone won’t help you to buy high-quality content. Article writers are different because the content they specialize in is different.
Learn what makes article writers unique and discover the easiest way to get the perfect writer, no matter the project.
Unique Content Requires a Unique Approach
To better put things into context, let’s explore some of the most common types of articles used in content marketing. Each category requires a specific type of writing to convey a message and reach the intended audience.
- Whitepapers: These long-form articles aim to explore topics in detail to establish authority. They are usually technical in nature and are supported by facts and evidence. Whitepapers don’t use fluffy language and, in many cases, don’t use a conversational tone. To pull off a whitepaper that gets you recognized in your niche, you will need article writers with experience.
- Technical: There are some similarities between technical articles and whitepapers. The text is usually factual, and evidence-based. You can use these articles to build your authority and reputation. However, technical articles can still carry some personality. They can be conversational and even persuasive if you want a specific action from the reader. When choosing article writers for technical subjects, you will need to ensure that they either have knowledge of or experience within your niche.
- Conversational: The majority of articles posted online are conversational. They build rapport with a reader, helping to establish trust. The best article writers can pull off a conversational tone without even trying, and they can adapt their style to different audiences. Depending on your demographics, wording and structure will need to be customized. As an example, a conversational style targeting an 18 – 24 demographic will be significantly different to that which targets a 35 – 44 demographic and up.
- Promotional / Informative: Articles that are used for promotional purposes must do more than just chase conversions. They need to be richly informative with unique content that isn’t available from your competitors. The text may be a mixture of technical and conversational. Emotion is used more in promotional text, especially if you target leads and conversions. The trick to promotional content is that it needs to be perfectly balanced. If the text features more calls to action and sales claims than it does free information, readers will find it too aggressive. It’s essential to hire article writers who understand your audience, industry, and the type of content that works.
- Opinion: Opinion articles can be incredibly effective in content marketing. You can use these articles to provide insight and express your views on key topics related to your niche. Opinion can serve as promotional content with additional commentary from a personal perspective. Finding article writers for opinion content can be challenging, but it’s not impossible.
The One Mistake That Content Marketers Make When Hiring Article Writers
It’s clear that a unique approach is required for different categories, audiences, and niches.
The key mistake that marketers make when hiring an article writer, is failing to choose the right person for the content.
Hiring a blog writer who is comfortable with conversational articles could be disastrous when developing a whitepaper. The best sales writer might drive conversions on your landing pages, but they could be completely lost when developing technical articles.
It’s possible to hire writers who are proficient in all categories, but do you have the time to find them?
It’s likely that you publish a variety of different articles for different audiences. To simplify things, you need a content service that manages writers for you.
How Low Price Articles Makes Things Easier
You don’t have to micromanage writers to cover your content marketing needs.
Lowpricearticles.com is a service where you can buy high-quality articles for content marketing, reputation management, brand building, and search optimization. Orders are professionally managed and distributed to the writers who are most suited to your project.
Low Price Article writers are U.S. based, fully vetted, and regularly tested for quality. Our team has experience across a diverse range of industries, allowing us to quickly understand your business and find the perfect voice that will carry your message.
Because you’ll deal directly with our management team, you will save time and won’t have to worry about getting a writer who doesn’t fit. You can focus on running and growing your business.
Get Access to a Team of Professional Article Writers
There are no complicated accounts when you choose LPA. Tell us what you need on our simple ordering form, and we’ll have your request completed by a qualified article writer. We take pride in producing outstanding results, no matter the niche.
From whitepapers to editorial pieces, Low Price Articles can provide the content that helps you get ahead of your competition. Order a few articles today to see what we can do for your business!