Do you guys know How to Promote My Blog? What does it take to get my blog seen by a responsive audience? These are questions we hear all the time! So, if you’re reading this article, rest knowing that you’re not alone. For anyone that creates content, a larger and more responsive audience is the ultimate goal. It doesn’t matter if you’re selling something or simply using a blog as a tool to strengthen a brand, your content needs promotion if you want a return on your effort. High-quality content is essential, but your content alone is not enough to grow your audience. For as much time as you spend developing your content, you’ll need to put the same into making sure that it is seen.
The problem for some website owners is that promotion can be intimidating. There are numerous channels available today, ranging from your own website and promotional emails to social media and community-based special interest sites and forums.
Blog promotion shouldn’t be difficult, and it’s not, just as long as you understand the best methods that will bring results. That’s exactly what you’re going to find here, with 45 proven “How to Promote Your Blog” tips that will help you to take your blog from relative obscurity to the screens of the exact people and organizations that you’re trying to reach.
1. Build a Responsive Email List
List building has been an important aspect of online marketing for almost as long as the internet has been mainstream. Being an older method, some people can overlook the importance of building a responsive email list, however, this would be a serious mistake. Email marketing is far from dead. We’ve found the ROI to be much better than social media marketing!
Convert your blog traffic into email subscribers by adding subscription boxes and links in your blog content. If you’re using WordPress as your CMS, simple plugins like List Builder can help you to quickly add mailing list forms to your existing pages. For something a little more robust, we highly recommend using a dedicated email marketing service such as MailChimp. They offer a totally free package that will get you up and running in no time! Everyone LOVES FREE, right?
2. Use Emails to Promote Posts and Blogs
Your email content should be unique and complementary to your blog, but that doesn’t mean that you can’t use your emails to drive traffic to your site and individual blogs pages. Try adding catchy headlines and excerpts to your email communications, or even include a link to your latest blog at the end of your regular emails. It’s all about getting people to click through to your blog.
You can even use emails to promote new blogs as soon you release them. Promoting new content isn’t just something that should be limited to social media, so once you’ve developed a healthy mailing list, make sure you use it to its full potential.
3. Start a Regular Email Newsletter
Regular content is a good way to stay in touch with your audience, and by planning a newsletter, it can even make it easier for you to stay on top of keeping your list members updated. Consider creating a weekly or fortnightly newsletter where you round up all of your new blog posts.
Of course, you’ll be linking to each of your posts, but you could also provide excerpts or even some fresh content that hasn’t been seen on your blog. Your newsletter could also contain external content that adds value for your audience. Just remember that it is your own content that should be front and center.
4. Add Sharing Links in Your Emails
Social shares drive engagement and increase exposure. Get your audience to share your posts, and you’ll end up with more eyes on your blog. Adding sharing code links to your email is simple, and there are even some free online tools that you can use to quickly create sharing links for all of the major social platforms. If you’re promoting multiple blogs in an email, make sure you provide sharing links for each one, or at least for the newest blog where traffic will be important. After all, Sharing is Caring!
5. Promote Your Blogs in Forums
If you’re looking for new ways to engage with your audience and promote your blogs, then it’s time to start signing up on forums and other special interest sites where your target audience is active. Look for conversations where you can provide value, and you can even answer questions while including a link to one of your blogs (when relevant).
If you’re going to publicly engage with your audience in this way, just keep in mind that they will appreciate authenticity and added value. If you’re bringing something worthwhile to their conversations, then you could experience excellent click through results with links in your forum posts.
6. Link to Your Blog from your Social Media Profiles
Social media is undoubtedly one of the most important marketing channels available online, so make sure that you’re exploiting the full potential by promoting your blog on each of your social media profile pages. Include your blog when listing your website, or add a link into one of your about sections. By sharing your main blog landing page, you could potentially gain a new reader when anyone views one of your profiles.
7. Grow Your Social Networks
There are blog owners who will tell you that you need to be aiming for 100 new social media followers per day. While this might initially seem like an intimidating number, you may find that it’s not an unrealistic one, just as long as you maintain your presence and content delivery on all social media platforms.
The best way to grow your audience is to keep sharing valuable content that people want to interact with. As we make our way through this list, you’ll be able to learn about some specific examples. Social media links in your public content will also help to grow your network, and you could even include a short call to action at the end of your blogs, inviting readers to connect with you on your social media sites.
8. Promote Your New Content Again
Is promoting your blog on social media enough when you do it the first time? Absolutely not. Don’t be afraid to share your content more than once. On Facebook, posting, sharing, and liking, all trigger an instance where your post will appear on the social feed of anyone who is following you. So, post your content and allow two days for it to gain traction naturally through shares and likes. Then, like your own post, and it will again show in the feed of your active audience. After this, you can go on to re-share the content, even with an entirely new post.
Sharing more than once can be done on any social media platform. Some marketers will even share as many as nine times within a seven-day period.
9. Share More Than Just Your Headline
If you’re creating social media posts and shares that only feature a headline and a link, then you’re not going to get the best response from your audience. Include quotes, an important insight or takeaway that can be discovered on the blog that you’re promoting, or you could even write a short meta description style blurb to capture the attention of your audience. Whatever you do, don’t limit your shares to a headline only. Social media users are exposed to thousands of similar headline posts every day, so make yours stand out with real content and value.
10. Images Make Posts More Engaging
Want to know a simple way to increase engagement with any social media post?
It’s simple: just add an image. Images add visual impact and will allow your post to stand out from the crowd. Make sure the image you choose is relevant to your blog post, and that it is suitable for the overall personality of your blog. Most importantly, avoid stale stock photos. Choosing to add a text overlay can make an image even more impactful, and you could even use animated GIF images for maximum effect. You can use free creative commons images from Flickr or subscribe to a stock photo account like Adobe Stock.
11. Optimize Your Images for Speed and Sharing
Whether you’re using an image on social media for sharing and promotion, or on your actual blog post, you’re going to need to optimize your image dimensions and file size. 1024 x 512 is an ideal image size that looks great on most screen resolutions, and will even scale well to mobile devices. This relatively small image size will also reduce the file size, allowing for speedier loading, even on slower connections.
On your own website, don’t forget to add image meta descriptions and use your main target keyword in both the file name and description. This will help to boost your overall SEO.
12. Boost Engagement by Thanking Those Who Share Your Content
Once you start seeing shares for your posts on social media, make sure you thank your audience. Comment directly on a post to create engagement not only with the sharer but potentially with their own audience. There will come a time where it won’t be possible to thank everyone who shares your posts, but setting a few minutes aside to thank and engage with your audience will be critical as you first grow your blog and your social media audience.
13. How Often Are You Tweeting Every Day?
Are you tweeting just once or twice every day? According to the most successful marketers, that’s not enough, and you should be tweeting closer to 15 times throughout the day. Share your content, offer an insight, or even share an interesting article published by a third party. Growing your audience is just as important as promoting your blog, so tweet more and get value for every tweet.
14. Tweet at the Right Time
Did you know that tweeting at the right time of the day can gain you more impressions with every tweet?
On any given day, the best times to tweet are 2AM to 3AM, 6AM to 7AM, and 9AM to 10AM. 12PM is also an important time any day of the week, as is 5PM to 6PM on weekdays. These times coincide with the times when twitter users are most active, so try to align your publishing schedule accordingly.
15. The Best Times to Post on Facebook
Much like Twitter, there are some ideal times to post on Facebook if you want to get the most reach and engagement from your audience.
Based on user engagement, the best days to post on Facebook are Thursday and Friday. From 12PM to 1PM is the best time to post if you want shares, and most clicks are seen from 3PM to 6PM. In general, most Facebook users are active between 9AM and 7PM, so this is the time that you should be most active, too.
16. Provide Value with Tips on Twitter
Promoting your content on a platform like Twitter is essential, but if that’s all you’re doing then your audience could soon find your profile to be rather stale. If you want to get your audience interested with tweets in-between your blog promotion, try sharing some helpful quick tips. You can base these off of the content in your blogs, or simply choose something that relates to your niche. Remember, everything you do online should be about creating value. Give your audience something extra, and they’ll remember your name and continue to engage with you.
17. Start a Hashtag Conversation
You’ll find that many of these tips are centered around different ways to create value and promote engagement. On Twitter, there’s no better way to drive engagement than by hosting a hashtag chat. Choose a relevant hashtag, and get a conversation going. Ask a question to your audience or set a challenge. For some of your responses, you may be able to work in a link to your blog post. Even when you’re not directly promoting your blog, you’ll be building your online presence while driving new traffic to your profile. If you’ve followed step six and added your blog address to your twitter profile, then you should start to see increased traffic during the peak of your hashtag event.
18. Aim for an Emotional Response When Possible
People choose to share content based on emotional factors. A huge majority of people share when it supports a cause. Almost as many people will share because it maintains relationships with friends, family, and colleagues. Social media users also share because they want to feel involved and connected to other people. Sometimes, people share because the content relates to their values or identity.
When possible, use emotion to make your content more effective, and keep the above in mind when you are developing your content. If you can get an emotional response with a headline or within your content, then social media users will have more incentive to share it.
19. Use Social Media to A/B Test Your Headlines
If you’re writing a single headline for your content and then sharing it multiple times on different platforms, then you’re doing it wrong.
Instead, write up to 20 headlines and share the same content using different headlines. Use your social media analytics to find out which headlines garnered the most response and engagement, and use those headlines for future sharing. By doing this, you’ll not only find the best headlines for promoting individual blog posts, but you’ll develop your writing skills while discovering the best types of headlines for your content.
20. Pin Tweets That You Want to be Shared
If you’ve just written your best blog of the week and you’re ready to share it, make sure that you share and pin it on twitter. Pinning a tweet increases the visibility of it, and allows it to remain visible much longer than the average tweet would. Most importantly, pinning a tweet will increase the chances of it being retweeted.
Pinning a tweet is incredibly fast and simple. Hit the expanded menu on any tweet and select Pin to Profile, and you’re all set.
21. Invest in Promoted Tweets
If you still have a relatively small Twitter following, then you could have trouble gaining the impressions that you need to generate retweets and interest in your promoted blog. If you want to be able to drive traffic quickly, then you could invest in promoted tweets. You don’t need to make this a regular thing, but promoting tweets that aren’t seeing engagement can be highly rewarding and can be affordable even on a modest budget. Learn more about them at Twitter’s official advertising portal.
22. Don’t Forget About Google Plus, But Use It Wisely
Google Plus is avoided by many bloggers and marketers, but it’s actually a platform that can provide a lot of value. Building your circles can allow you to find new audiences to deliver your content to. is avoided by many bloggers and marketers, but it’s actually a platform that can provide a lot of value. Building your circles can allow you to find new audiences to deliver your content to. Promoting your content on Google Plus may even help to create important signals that make you more visible in search engines.
If you do post on Google plus, keep in mind that the typical audience on the platform is highly technical. They will avoid fluff and seek out content that conveys a lot of information, so use the platform to promote your best blogs, particularly those that are made up of long-form content.
23. Share at Least One Facebook Post for Every 10,000 Contacts
It is often difficult to know exactly how much you should post, and on which platforms. You’ve learned that you can post multiple times a day on twitter without overloading your audience, but what about on Facebook where posts are typically larger and require more attention?
Thankfully, there’s a pretty simple rule to follow in this case. For your first 10,000 friends and followers on Facebook, stick to one post per day. Once you start to approach 20,000 you can increase this to two posts per day. After two posts per day, you may see engagement drop with each additional post, so it will become a matter of balancing the time it takes with the benefit that you are getting. Even some of the largest and most successful Facebook accounts limit their output to three posts per day.
24. Use Hashtags on All Social Platforms
Whether it’s Twitter, Facebook, Google Plus, or even LinkedIn, make sure that you’re incorporating hashtags into your content. Popular hashtags will increase the reach of your posts, and you can follow trending hashtags on twitter to find the most active hashtags that relate to your niche.
25. Use Promoted Pages and Facebook Posts to Increase Reach
Just as you can promote your tweets on Twitter, you can boost your posts on Facebook. This will allow you to reach more people in the shortest possible time. Promoting an entire page can be a good way to increase friends and followers, and Facebook offers some extensive targeting tools, including demographics like age, gender, and location, and the system even allows you to narrow your audience by specific interests. Boosting a post will give you access to the same audience tools where you can choose demographics and save groups to use again. Facebook will even estimate your audience reach based on how much you are willing to spend.
You’ll find the promote page button directly on your Facebook profile, and a boost button on any of your published Facebook posts.
26. Use Linkedin If It’s Appropriate for Your Business
If your blog covers topics that would likely receive interest from a professional audience, then make sure you set yourself up with a LinkedIn profile. LinkedIn is an extremely important yet sometimes underutilized social network. You’ll be able to create posts and share content just like you would on a network like Facebook while growing a list of contacts that help to increase your reach. LinkedIn is also a good platform to discover business opportunities and network with leaders or even mentors in your niche.
27. Focus On LinkedIn During Weekdays
If you want to get the best results from your efforts on LinkedIn, limit your posts to weekdays. Aim for four posts each week, alternating the single day when you don’t post. LinkedIn posts will typically include long-form content, so if you’re promoting your blog, make sure you add valuable excerpts and insights, or unique content that creates interest and generates clicks through to your page.
28. Try to Engage in Discussions with People Sharing Similar Content
Have you ever read a blog post by somebody else that was related to your niche, and noticed that it was seeing a lot of audience engagement in comments or on social media? When you find a standout post or even one that you disagree with, make sure that you leave a comment inviting the content creator to begin a discussion with you. Be polite and professional when providing feedback or raising an objection, and provide a link to your own blog post. Invite the content creator to provide their own feedback regarding your content and response, and voila, a dialogue will be created. This is a great way to boost traffic for both of you and allows you to promote yourself to an audience that you otherwise may not have reached.
29. Set Up a Blog Exchange with Another Author
Guest blogging is a great way to promote yourself on another authoritative blog. Look for prominent bloggers within your niche, or in a similar niche that has some crossover points of interest. Directly contact the blog owner and offer to write a guest blog in exchange for posting one of their blogs on your own site. Let the blog owner know about your blog, your audience, and the type of topics that you cover. Guest blogging shouldn’t be your main priority, but engaging with other bloggers at least twice a month will help you to expand your audience reach and strengthen your personal brand.
30. Use Google AdWords for Much Needed Paid Exposure
Organic exposure through social media, email marketing, and blogging on your own site will help you to grow your audience and establish yourself within your niche. However, sometimes it can be beneficial or even necessary to grow your traffic through paid advertising. Google is still the platform of choice when it comes to paid advertising online, and Google Adwords will allow you to get pay per click (PPC) advertising right in front of your target audience.
31. Consider Using a Platform Like Outbrain to Reach New Audiences
Another way to promote your blogs is by engaging with a partner like Outbrain. This platform will allow you to showcase your blog as suggested content on top tier sites. Using Outbrain as an advertising channel for promoting your blog will be effective, but you will need to pay a premium for the service.
Content promotion networks are a good option if you’re having difficulty getting the results that you want through organic and free promotion, and it’s worth at least trialing a service to see if it can bring value and increased engagement on your site.
32. Always Keyword Optimize Your Posts
When you’ve identified the most important keywords for your blog, make sure you use them throughout all of your content. Article headlines, main content, meta information, and even social media posts should use your keywords. Keyword content in articles should be limited to 1-2% in body text, and you should include a keyword in all H1 titles and most H2 and H3 titles.
Keywords help with search indexing, and with consistency, you will help to drive traffic from search engines like Bing and Google.
33. Link Internally to Your Most Successful Posts
We’ve talked a lot about ways to promote your blog on external platforms. While you could take any of the tips in this article and gain real benefits, you should not forget about the value of linking on your own site. If you’re posting a new blog, include a link to recent blogs, or even your most popular blog. If you have some blogs that are struggling for views, try including links in your more successful blogs. You can include the links in your content, as well as in a related article section at the bottom of each post.
34. Use a Sitemap Plugin to Speed Up Indexing
Some believe that simply building a website will allow it to be indexed by the world’s largest search engines. The truth is that web crawlers will only be able to quickly index your site when you have a compliant XML sitemap on your web server. The best way to build a sitemap is to let a plugin do the hard work. If you’re using WordPress for content management, you’ll be able to use a plugin like Google XML Sitemaps to generate the tile that you need. This plugin will continually update your sitemap whenever you add content to your page.
Remember, search presence translates to page views, which will allow you to grow your audience. Make sure that the search engines can find you by adding a sitemap to all of your websites. You can also try the WordPress Yoast SEO Plugin which is what we use. It has an XML Sitemap module built in, along with many other SEO optimization features.
35. Stick to a Consistent Blog Publishing Schedule
Any time that you slow down with your regular content, you will lose audience members and interest. One of the most important things that you can do as a blog owner is to post consistent, high-quality content. Create a schedule for yourself and stick to it. Some owners will have the time to post a blog every day. Others will publish three or four every week. Aim to spread your blogs out on weekdays, and aim to publish your blogs between 9AM – 5PM. These will be your most responsive hours as they are also peak hours for professionals. For casual audiences, you should aim to post between 6PM – 11PM. Your initial email promotion, social media posts, and other promotional posts should be made within an hour of posting to your website.
36. Try Long Form Content to Prove Yourself as an Authority in Your Niche
Long form, dense content will be important in 2017 and beyond. Most bloggers are moving away from short-form content, and instead, are writing comprehensive articles that cover numerous aspects of a single topic. If you haven’t yet been creating long form blogs (like this one!), then it’s time to start practicing. You’ll still need to follow some simple rules, such as ensuring your writing is well structured, concise, and information-rich. Longer content doesn’t mean that you should stretch out smaller ideas, but instead, you should try to provide as much detail and value as is possible in a single post.
37. Use These Top Three Headline Types in Your Posts
There are three key headline types that will help you to find a responsive audience with today’s internet users. Make sure you are using these in your own posts.
– The List e.g. The TOP 10 Smartphone Innovations of 2017
– The How To e.g. How to Remove Food Stains from Carpets with Household Ingredients
– The Question e.g. Where do Today’s Entrepreneurs go For Market Research?
Not every post needs to be one of these headline types, but you should use them when they are appropriate to the content. These types help to generate interest at first glance and can work wonders for blog promotion in emails and on social media.
38. Numbers in Headlines Will Boost Social Shares – Use Them!
Using numbers in your headlines is an effective way to increase social media shares and click through rates. Why? Because numbers tell more of a story than a headline alone. Numbers can help to reinforce a statistic e.g. Why 90% of Healthcare Industry Workers Show Up To Work When Sick, and they can also help to tell a reader about how much information they will find in your content e.g. 10 Reasons Your Email List Isn’t Responsive.
39. Write Intros That Hook the Reader
A good introduction is a key to drawing the reader in at the beginning of your blogs. Your intros need to capture attention and provide an idea of what the content is going to cover. Try to use these three techniques to develop powerful intros.
– Open up with a statistic, fact, or interesting piece of information. Use this to set the tone of the entire article.
– Use a question that gets the reader thinking, or states a problem. Write it in a way that suggests your blog will provide the answer or solution.
– Work the conclusion into the beginning of your blog article. Readers are pressed for time, especially as an increasing percentage of your audience will be reading your blog on a mobile device.
40. Have Professional Infographics Made
As much as you might love to write, people don’t always have time to read. If you want to convey a lot of information, particularly facts and statistics, then an infographic is an excellent way to do it. If you have graphic design skills, then you’ll be able to create your own striking infographics. If you don’t have the time or experience, then you can always rely on a professional service.
Did you know that LowPriceArticles.com has a staff of web designers? Yup… we do! Our professional designers can whip up an awesome infographic for you today! Reach out to us through our support page and we’ll respond in a jiffy with a quote.
41. Encourage Email Shares
We all know about social media shares, and almost everybody uses them. In addition to these, you can also help your blog promotion by encouraging your audience to share your blogs by email. You can generate simple HTML code to create customizable email share links on Share Link Generator.
42. Make Sure Your Social Media Buttons Are Displayed Prominently
One thing that you should never do on your website is put all of your share links at the bottom of the page. Modern website design allows for persistent menus and elements, allowing you to have your most important buttons displayed at all times. No matter how far a user scrolls, they should always be able to see your Facebook, twitter, and other social media share links. If your website design will allow for it, then add your share links to the left or right persistent column.
If you need to use static share links, then make sure they’re in multiple places. Add buttons to the top, bottom, and at least one location in-line of your post (mid-way through the content is usually a good idea).
43. Start Developing Video Content
Millions of people watch videos online every day, and video is becoming increasingly important for content marketing. If you want to promote your blog and your entire brand, then it’s time to stop typing (at least some of the time) and start producing videos instead. Videos on a website can increase traffic by up to 55%, and sometimes content is simply better suited to a video.
With video, you won’t need to film everything, because you could create specialist content like technical how-to videos with voiceovers, or you could even turn a blog into a video presentation by using slides and animated graphics. Video is only going to become more important in the future, especially as a significant number of users now consume content from mobile devices.
44. Start a Podcast
If you want to engage your audience with easily consumable content, then consider starting an audio podcast. A podcast can be released daily, weekly, monthly, or at any regular interval that matches your content strategy. Keep podcasts brief, with 10 minutes being an ideal target. Use your podcast to share quick insights from recent blogs, niche-specific news, or unique content that can’t be found through your other distribution channels.
You can link to your podcast directly on your website and social media accounts, and use YouTube as a free platform to host your audio recordings, or you could even distribute your podcast free on the apple iTunes store. You can share and promote your podcast link using many of the strategies that have been listed here, making this a perfect way to boost your entire content strategy. There’s plenty of free software available to help you to edit your audio podcast, including open source software like Audacity.
45. Publish an eBook and Provide it as a Free Incentive
You can stretch the value of your blogs further by consolidating them into an eBook. Your ebook could be as concise as 3000 words, or if you want to go for maximum value, there’s no real limit on how long it could be. Break your related blogs up into chapters, and edit them where necessary so that the whole book flows as one. You could sell your eBook on a platform like Amazon, however, many authors choose to give eBooks away as a free resource, or even as an incentive for signing up to a mailing list.
An eBook provides your audience with a comprehensive resource, and if you’ve got high-quality blogs to use, it will help to cement you as an authority. Because you’ll be publishing your book digitally, you’ll be able to use it to create links back to your website, individual blog pages for content that isn’t included in the book, and other online landing pages where you want to lead your customers.
Blog promotion is an ongoing effort, and by using the above tips, you’ll be able to ensure that your blogs get the exposure that will help you to market a product or service, grow a company, or simply boost your personal brand. It’s not necessary that you use all of these tips, but it is critical that you are consistent in your output. Use all of the analytics available to you so that you can find the best combination of strategies for your unique business model, and it won’t be long before you see more interactions from your audience, and increased traffic to your blog and feeder pages.